Darrell W Amsden

Darrell W Amsden

Branch Office Supervisory Delegate, Principal & Financial Advisor

"Wisdom is not the product of schooling but of the lifelong attempt to acquire it."

 — Albert Einstein

At Texas National Financial Group, Darrell serves as both a Supervisor Principal and a mentor to advisors navigating their transition into independence. With over 20 years in supervisory roles, he plays an essential part in guiding new and experienced advisors through licensing and registration, compliance onboarding, and product positioning. He also supports the transfer of books of business, ensuring continuity and care for every client relationship. Beyond the technical aspects, Darrell works closely with advisors to strengthen their practice, refine their strategy, and build meaningful client connections grounded in trust and long-term value.

Darrell Amsden didn’t become one of North Texas’s most trusted financial advisors overnight—it took nearly four decades of navigating markets, serving families, and building a career grounded in integrity, experience, and enduring relationships.

From his early days at Fidelity Investments in the late '80s, Darrell was drawn to something deeper than just finance: the opportunity to help people prepare for the milestones that define a meaningful life. Whether it's retiring with dignity, sending children to college, or simply ensuring a loved one is protected, he sees financial planning not as a transaction, but a partnership for life.

Over the years, Darrell held leadership roles at MassMutual, served as a securities product coordinator at AXA Advisors, and built a planning-first approach long before it was trendy. Since 2014, he’s called National Life Group home—a firm whose values mirror his own: long-term commitment, purpose-driven work, and putting clients first.

Darrell holds FINRA Series 4, 6, 7, 24, 63, and 65 licenses and brings a strong background in both investment strategy and insurance planning. A proud graduate of The University of Texas at Arlington, he studied Finance and Economics.

Today, whether you're just starting your financial journey or facing a pivotal life transition, Darrell offers more than just advice—he offers clarity, experience, and a trustworthy relationship. Clients often describe working with him as both educational and empowering—a rare blend in a fast-paced financial world.

"It’s not about chasing returns. It’s about building the future you’ve worked so hard for—one thoughtful step at a time."

Let’s have that conversation.

_{Darrell W Amsden is a Registered Representative and Investment Adviser Representative of Equity Services, Inc. Securities and investment advisory services offered solely by Equity Services, Inc., Darrell is licensed to sell securities in Texas and California and insurance licensed in Texas. Member FINRA/SIPC. 15455 Dallas Pkwy, #100, Addison TX 75001, 817-310-4700. Equity Services, Inc. is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company, (NLIC), Montpelier, Vermont. National Life Group is a trade name of NLIC and its affiliates. Montpelier, Vermont. In CO, Equity Services, Inc. operates as Vermont Equity Services, Inc.}